Many people have misconceptions about social media and their ability to make an impact on this ever growing medium. When I coach job seekers, I often need to show them the best ways to use Linked In and other social media avenues to find their next job. Here are a few myths I hear on a regular basis and the truth that I will share with you:

1. I don’t need a picture on my personal profile. The fact is that most recruiters will look up the candidate on LinkedIn before they contact the candidate. A professional looking photo goes a long way to helping the recruiter begin the interview process with the candidate.

2. I don’t have enough time. The truth is that if you spend just 10 minutes a day on social media you can make a big impact on your personal brand. Spend some time reaching out to people you would like to connect with and watch what happens!

3. I like my privacy, so I don’t participate in social media. No matter how much you guard your privacy, there is content on the internet about you. If you can control the conversation by contributing relevant and interesting information, you will be ahead of the game.

4. I can’t compete with the younger generation. I often hear this from Baby Boomers who believe that anyone in a younger generation is more adept at social media than they are. The reality is that the opposite is often true. Using social media with a conscious, consistent and cautious approach can improve anyone’s personal brand.

What social media myths do you hear?